Your Job Search Is a Marketing Operation and You Are the Product
Someone who wants to succeed in finding a job must understand marketing. Regardless of what you do, your job search is a marketing operation. The more effectively you market yourself, the more jobs you will get, the better jobs you will get, and the more successful you will be. The people who market themselves most effectively are the ones who do the best in their careers. In both your career and your life, there is nothing more important than marketing. Good marketing will get you jobs, promotions, and the success you are seeking from life. Marketing will [Read more]
The Fear of Rejection and Your Career
In the legal recruiting realm, a recruiter typically needs to introduce a candidate to more than one law firm in order to get the candidate an interview. You could have a candidate at the top of their class from Harvard Law School practicing at one of the ten largest firms in the United States and they could be rejected by numerous law firms. Why?
- Maybe partners in the law firm do not like Harvard Law School graduates.
- Maybe the law firm does not like the person’s last name.
- Maybe the law firm had a bad experience the last time they hired someone from one of the those top ten law firms
- Maybe the law firm would prefer to hire someone related to someone in the firm.
Several years ago I got a call from a law firm after sending them a really strong labor and [Read more]
What You Want, Do Not Want and Need to Be
When I was younger and less experienced in the ways of business, I made some huge mistakes. One of the most memorable mistakes I ever made was hiring someone to work for me for a healthy six-figure salary in a job I did not even understand. The person interviewed well but some strange things happened during the interview. For example, about 45 minutes into the interview, the person mentioned he had a dog in the car that needed a walk. There was also the faint aroma of alcohol that clung to the air. The person also had [Read more]
Your Personal Goals
At least once every three to four weeks, my telephone rings with a call from someone I know looking to make money selling something on the Internet. For the most part, these calls are from people looking to sell books, courses, personal membership sites, horoscopes, mortgages, credit cards and other associated products. Some of these people are well known, others are not. A few weeks ago, I received a call from a famous business guru who asked me to sell some sort of online course. The person told me I could make millions of dollars helping him [Read more]
The Need to Feel Loved, Your Life and Career
Several years ago an old friend of mine was coming to town for a few nights. He was living in New York at the time and was arriving in Los Angeles with his girlfriend to visit her parents. I was excited about seeing him, as we had not seen each other in several years. I was never particularly close with him, but we had grown up together. Another friend of mine who grew up with us, and also resided in Los Angeles, suggested that he and I rent a limousine and take our visiting friend around town [Read more]
A Short Course on Cover Letters
Too many people approach their job searches from the perspective of their own needs. They need a job, they need to make more money, they need flexible working hours and benefits. This is not the way to get a job. In fact, this “me-too” method of job seeking is unlikely to get you anywhere. Several months ago I was in the airport in New Delhi, India, with time on my hands. I started looking around one of the shops, and after a few minutes, the person working the counter posed a surprising question. “Can you give me [Read more]
The Secret Career Tactic of “Lock In”
In my experience, some of the smartest and most dangerous people in the world are insurance salesmen, copier salespeople, and auto salespeople. They have a secret called “the lock in” that you can use to seriously enhance your career. Insurance Salespeople are Dangerous Several years ago I found myself sitting in the office of an insurance salesman. This was no ordinary insurance salesman. In fact, this guy sold so much insurance that he owned three jet airplanes and was worth a few hundred million dollars. It was about a four- hour drive for me to go [Read more]
How to Live on 24 Hours a Day
How to Live on 24 Hours a Day, first published in 1908, offers advice on how to live your life, rather than just existing in the world. Following the Industrial Revolution, a large number of white collar workers had emerged who in many cases were unhappy with their jobs. Prior to the Industrial Revolution, many of these workers may have made carriages and so forth where they would have seen the results of their labor directly. Once they were in offices, many of these workers found themselves doing boring, tedious jobs where they did not necessarily see the result of their work. Bennett addresses these workers in his book. How to Live on 24 Hours a Day is considered one of the classics of self improvement and has inspired generations of people to live more deliberate and focused lives. It is a book you are going to enjoy. Bennett believes most of the white collar workers he is addressing go to work each day and do work that the necessarily do not enjoy. Many work as little as possible during the day and their lives consist of getting up, putting in their hours in the office, unwinding and repeating the same process day after day. Bennett believed that these men were [Read more]
Give the World What It Wants
One of the most fundamental laws in the human and animal kingdom is that you must contribute to the world in order to survive. Species that do not contribute effectively to the world are typically eliminated by evolution. People who do not contribute effectively to the world are unemployed or under-employed. A major key to the success we experience in our lives, then, will be in direct proportion to how much we contribute.
- In most cases, the people who are the most powerful, wealthy, and famous are the people in society who contribute the most.
- Conversely, the people who are least powerful, least wealthy, and least known in the world contribute the least.
Your life and the success you experience [Read more]
Your Strength is Your Ability to Control Your Internal World
Recently, I heard Tony Robbins state in a lecture that his mother had divorced four different men during the course of his childhood. After marrying each man, after some time the mother would divorce the man, claiming he was not successful enough. Imagine what sort of message this must have sent to Mr. Robbins as a young child. Much of our response to life is shaped by what we see happening around us, especially in those formative years. Based on what happens around us, we learn to interpret what is required of us in order to be [Read more]
