Give People What They Want

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Lately I have been hearing more and more people say that there are no jobs. I hear this so much it is beginning to make me a bit angry. There may not be the same number of jobs that there were two years ago; however, there are still jobs. There are actually tons of jobs, all over the place. But here is a little reality check:

• If you want to make $70,000 a year assembling steering assemblies in an auto plant, there are not as many of these jobs anymore.
• If you want to work for a newspaper that is losing money, there are not as many of these jobs anymore either.
• If you want to get overtime every week on your job, there are not as many jobs that are paying overtime anymore, since companies are cutting back and watching their money more carefully.
• If you want to make $80,000 as a salesperson in a furniture store, there are not as many of these jobs as there were a few years ago.
• If you are a union electrician who used to get paid $60 an hour to install wiring in Las Vegas high rises–there are not as many of these jobs as there were a few years ago.
• If you are typically paid $250,000 a year as a copywriter in an advertising agency, there are not as many jobs as there were a few years ago.
• If you are a corporate attorney who used to make $275,000 a year, whose job is to help big companies sell securities, there are not as many of these jobs around.
• And if you are a finance whiz who used to be paid $500,000 a year to do incredibly creative things with numbers–there are not as many of these jobs around either.

The viability of certain types of jobs out there has diminished because the demand for the work quite simply has gone away or decreased dramatically. There is no doubt about it: there are fewer of these sorts of jobs available–but still there are jobs. This process will continue into the foreseeable future. There used to be a lot of jobs for people making horse buggies, and these jobs do not exist anymore–but this does not mean that every job has gone away. The issue is that people no longer need or want horse buggies.

In order to reach our full potential in everything that we do, we need to give people what they want. If we are not providing what people want then we will not have jobs. It is as simple as that.

But there are always jobs, more than you might believe.

When I watch the news, read the paper and so forth I am amazed when I see newscasts that show people spending their days sitting in diners, smoking cigarettes, looking at the classified ads and declaring, “There are no jobs!” It is incredible to me that so many people are brainwashing themselves into believing this. If you watch the news for a day or two you will always see news crews interviewing various people who declare that there are no jobs anywhere.

I have seen at least ten news stories on television in the last month or so where carpenters, electricians and all sorts of people who have lost their jobs with the housing bust in Las Vegas, Florida and elsewhere have made this declaration.

When you read the paper, you see the same thing. It could be a giant protest occurring in France or Germany, where people are declaring, “There are no jobs!” All over the world people seem to be declaring, “There are no jobs! There’s nothing to be done! There’s no work to be found! The world is awful!”

What people should be saying is “There are not the same jobs!” Because there are always jobs out there. Always. Jobs do not go away. Jobs change, people become interested in different things, the world changes direction–but there is always work to be done.

Even in the most inhospitable and economically ravaged areas, you will find people employed. Find the worst neighborhood in America and you will see countless people employed. You will always see people employed.

• If there are children, there is a school somewhere nearby, for which teachers, janitors, bus drivers and other will be working.
• If you call the police, ambulance or fire department they will appear, wherever you are–police, ambulance drivers, and firemen are always working.
• There will always be people working in the jails and in law enforcement, taking care of the criminals.
• There will be people working in the hospital, taking care of the sick.
• There will always be people working in the Department of Motor Vehicles, and in the unemployment offices, and other various state offices.
• If a neighborhood is in really bad shape, you might see real estate signs up. Real estate agents are working, and so are carpenters, if they are boarding up the houses.
• There is usually a market nearby that sells food, liquor, cigarettes and so forth. People are working in the market.
• People need clothes and other essentials, and all sorts of stores are around to fill these needs. The stores must be staffed adequately.
• The garbage will always be picked up at houses and stores. Garbage men and so forth will always be working.

These jobs never go away. They may not be the sorts of jobs that everyone wants to do, but they are there. They exist because people require certain things, and there will always be jobs for the people who provide these things.

If there is enough demand for something, there will be people willing to pay for it and this is what provides jobs. The only secret to continually being employed is to always be providing a service that people want or need. If you do this and nothing more you will always be employed.

When I was a contractor in Detroit I knew another contractor who had never gone to college, and he lived in a $1,000,000 house. He never really did much of anything, but he made a great living. He liked to say that his secret was to simply “follow the money”–and this is precisely what he did. One year, for example, the city passed a regulation stating that homeowners needed to do something in particular with their rain gutters. He spent the next year fixing rain gutters. Then cedar shake roofs became fashionable in one neighborhood, so he spent the next few years doing cedar shake roofing. He did small, stupid, odd type jobs, and he was never consistent with the projects he undertook, because they were always changing. This successful man was always giving people what they wanted.

This man never cared about what he wanted; he just cared about what other people wanted. He was always busy and always employed because he was looking for a way to give people what they wanted–not the other way around. You need to give people what they want. It is all about people and what they want.

In my line of work I have encountered numerous people who have gone into the practice of law only to find that there are hardly any jobs out there for them. It is like this with numerous professions. People go and get the right education and attend the right schools, yet they end up jobless and with very few prospects. This is extremely disappointing but it is a situation that occurs everywhere, and it will always be going on. If lawyers were suddenly not in demand, then it means they are simply not providing a product that the world wants. There is no reason to be angry about this; it is simply the law of supply and demand.

However, in the legal profession there are always tons of opportunities. There is a need for foreclosure attorneys, people to sue employers for wrongful discharge and so forth. This demand might not be in your city or backyard, but an attorney should not have to search all that far to find work.

I absolutely hate it when I see businesses and people fail. Even worse is when the people and businesses do not understand why they failed. There is nothing wrong with failing, of course, but failure is something that seems to visit a certain type of business and a certain type of person. Failing is sad; however, failure generally comes down to one very important concept I am about to share with you.

When you drive down any street long enough you will generally see certain businesses that are thriving and others that are not. The businesses that are thriving are providing something and doing something in a certain way that people (customers) want. Businesses that survive and prosper in all economic climates are those that are able to provide consistent and ongoing value to people and give people what they want.

People, businesses and others that provide what others want always prosper, and those who do not provide what others want do not prosper. This is how our economic system is set up. This is why there are always going to be firemen jobs, for example. This is something that people need and want.

Whatever you desire most in life, whether it be respect, a fresh start, a new job, love, money and more–it can all be yours if you understand the secret of providing a good product. One of the greatest pieces of advice you will ever receive is to give people what they want. Not what you think people want, and not what you feel like, but what they really want. There are very few people out there who truly give people what they want.

Frankly, I am at a loss for words as to why more people do not understand this. The importance of giving people what they want has not changed since the beginning of time. People were using these same secrets in ancient Greece to have incredible careers and lives while walking around in sandals. The same secret is still at work today. If you give people what they want you will always be employed, and your business will always be successful.

All you need to do is give people what they want.

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