You Need to Stop Competing and Seeing Differences Between You and Others

If you are looking for a job, trying to improve in your current job, or simply wish to experience a better life, there is one thing you need to do: You need to be friends with everyone you meet in business, and stop competing and seeing differences.   This is a statement that falls on deaf ears for most people.  In fact, this is the exact opposite of the way most of us think.  Instead, we view others as competitors and the slices of pie as limited.  We view opportunities as few and limited, and feel the need to compete for what little there is. What are the rewards for looking and seeing commonalty between you and others?  They are incredible.  In the Year 2000 I started a legal recruiting firm.  I did not start the firm until around March of that year. I had no legal recruiting experience and knew absolutely nothing about the market.  Since I had been a practicing attorney for years, the fact that I was now recruiting seemed almost surreal to me in many respects.  I had decided to just enter a zone where I did not care what happened to me.  When you are in the recruiting business, what typically happens is that law firms will call you in a very formal way to tell you they have no interest in a candidate of yours.  The conversations will typically last no more than 30 to 45 seconds. “We are calling to let you know that we have no interest in John Smith,” they might say. “Thank you,” would be the standard response. After several weeks of this I began to feel that the entire situation was somewhat absurd.  This is what recruiters do all over the country. I decided that the best [Read more]

Communicate With Relevance and Connect With Your Audience

One of the biggest secrets in marketing is the more relevant your communication, the more willing people are to respond. You can read and study everything you want about marketing, but if you are not communicating with relevance to your audience, nothing else really matters. When you apply for a job, or when you work for someone, you need to make your communication as relevant as possible. I’d like to tell you a quick story about someone I hired four years ago who communicated to me with relevance. One day, I received a phone call from a man in Europe, telling me he intended to move to the United States for work. He told me he’d researched our organization and was impressed. He told me what areas of the organization needed work. He communicated in ways that were relevant to me and despite the fact I didn’t know this person, I opened up and began speaking about our company. He then told me if I would like to speak further with him, I was welcome to fly him to the United States for more discussions. When I took him up on his offer, he discussed with me what he felt the organization needed, and he continued to communicate with relevance. I ended up having this person come to work in the U.S. I had him live in my house for six weeks of training, and even paid all sorts of immigration and other expenses to bring this person over. He now manages one of my most important companies. Since he started with the company, his salary has doubled. This person never sent me a resumé. This person never applied in response to an advertisement. This person contacted me, the CEO of the company, by calling and doing everything he could to make a connection. This person never would have been hired had he simply sent a résumé or gone a more traditional route. He might not even have been hired had he volunteered to fly himself over. Making our organization pay for the flight got the company invested, and certainly made me pay attention. This person probably never would have been hired had he not researched exactly what our [Read more]