You Need to Be Able to Close

July 14, 2011

The ability to ‘‘close’‘ and get the sale is the most important skill in selling. It is something that few people know how to do. Many people can get a consumer, an employer, or others to the cusp of making a purchasing or a hiring decision; however, it is the final ‘‘push’‘ that makes all of the difference. It takes a tremendous amount of skill to sell yourself and get a job. It takes a tremendous amount of skill to go from someone who a potential employer will consider for the job to someone who is hired. Your job in getting hired, in getting a better job and when looking for a job, is to push the employer over the fence and make them hire you. This is all there is to it. You need to get hired. There is nothing wrong with developing the skills of a master salesperson and ‘‘closer’‘ in order to get the best job you can. The desire to get a good job and ‘‘close’‘ the deal is a desire for employment, which leads to a richer and more abundant life and the desire to better yourself is praiseworthy. If you do not desire to have a better job or to find a job when you are unemployed, you are not living up to your full potential. It is absolutely essential that you give your best efforts to ‘‘closing’‘ and [Read more]

How to Survive and Succeed in Your Job

March 22, 2011

Working in a company or any organization is often competitive and scary. The reason that it can be so scary is because around you there are so many unknowns, and there is so much information that you do not have access to. Having access to information, both about how to perform your job and also about the state of the company you work for, is crucial to your survival. I love to read the business section of the paper each day. While I am not an investor, I think someone who is familiar with the field could make [Read more]

As Seen on TV, P.T. Barnum, Penis Pills and Your Career

May 5, 2010

I confess that I took no pains to set my enterprising fellow-citizens a better example. I fell in with the world’s way; and if my “puffing” was more persistent, my advertising more audacious, my posters more glaring, my pictures more exaggerated, my flags more patriotic and my transparencies more brilliant than they would have been under the management of my neighbors, it was not because I had less scruple than they, but more energy, far more ingenuity, and a better foundation for such promises.             — P.T. Barnum

One of the greatest marketers of all time was P.T. Barnum who coined the phrase “The Greatest Show on Earth.”  P.T. Barnum was the absolute king of promoting various events during the 1880′s and understood advertising and marketing concepts that are still [Read more]

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