Influence: How to Exert It

Yoritomo-Tashi presents to us ideas that enormously dominate the human mind through this tremendously inspiring book, Influence: How to Exert It. In the twelve lessons contained in this book, the methods by which influence may be exerted and exercised are considered. According to the author, the key to success lies in the art of influencing others. Just as the flower exerts its influence by spreading its fragrance, the great philosopher believes, the spirit of the individual continuously exerts influence. It’s a wonderful and refreshing book, and I am sure you will gain tremendous insight from it.

–Harrison

INFLUENCE: HOW TO EXERT IT

Yoritomo-Tashi

ANNOUNCEMENT

Yoritomo-Tashi, whose precepts are presented in this book, ranks as one of the three greatest statesmen that Japan has ever produced. He was her most illustrious and wise Shogun, and, as founder of the first Japanese dynasty of Shoguns, the reviser of the Empire’s code of laws, and the organizer of military feudalism, he rescued his native land from the slough of demoralization into which it had sunk. In 1186 he established the seat of his government at Kamakura, where he organized an administrative body similar in its methods and [Read more]

Order and Disorder and Your Career

Every single person, place, or thing that you encounter follows these laws, which present and repeat themselves time and time again. In fact, both order and disorder are good things because they can be used to lead to great improvement in our personal lives and in society. How you make order and disorder work for you will in large part determine your success and failure in life and in your career. A few years ago, a very intelligent friend of mine, an attorney, came over to my house and started telling me about what a good investment [Read more]

You Need to Be in Favor with the Right People

When I started my first company, back in 2000, I and the other people who were with me at the time sat down and had a three-day meeting during which we discussed what we wanted the company to be then and what we wanted it to become. It was an incredible meeting that I will remember forever. During those three days, we came up with this fundamental core value, which has since shaped the course of my life and my various companies: We Must Get People Jobs. This has driven all of our work since that time, and anytime we have seen limitations in any certain way of doing things, we have always come back to this core value and expanded upon it. Today, because of this core value, we have evolved into numerous businesses that are connected to this same ideology. Back in 2001, I started a company called Legal Authority to help law students and attorneys get jobs. I had been a law professor, and I noticed [Read more]

Your Success is a Product of the Procedures You Follow

Like many people at the time, I was pretty fascinated with the first trial of O.J. Simpson. The court days were long, droning on–and I never could watch for more than an hour or two at a time. One thing I remember quite well about the trial, however, was the emphasis that the defense placed on the procedures followed when the police arrived at the crime scene where Ron Goldman and Nicole Simpson were found brutally murdered. Numerous times during the trial, various videos were shown, highlighting the fact that the police officers on the scene had allegedly not followed [Read more]

Run Your Career Based on Facts and Statistics — Not Opinions

One of the worst things you can possibly do is run your career based on the opinions of others. Other people are always going to have differing ideas about where you should work, how much you should work, what salary you should make–and various other subjects relating to your employment. Rather than making decisions based on the opinions of others, it is usually much more productive for you to base your decisions on hard, concrete facts, and empirical data. You can often learn a lot more from facts and figures than you can from the opinions of others.

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You Need to be in the Right Environment

For the past several years my wife and I have kept a saltwater aquarium. We did not get one of these intentionally, but when we moved into a new house several years ago, it had a saltwater tank built into the living room wall. Outside, there was a huge Koi pond with waterfalls. We could not watch television and enjoy the house if we had a bunch of dying fish, so we immediately found a fish service. In each house I have owned over the past decade, the previous owner had a series of hobbies that I [Read more]

Your Job Search and Future Prospects Will Be Determined by the Company You Keep

I have had the most unusual series of interviews over the past few weeks. Yesterday I interviewed a woman who came in smelling like alcohol–to such an extent that my eyes were watering. I asked her about her record and she told me that she had a DUI but “all that was behind her now.” She then wanted to make sure that this was not something that would “prejudice me” against hiring her. I must admit that since I was interviewing this woman for a job that involved a lot of driving, it sure as hell [Read more]

The Power of Perceptions

In 1991 I purchased a four-year old Audi 5000 automobile for $2,500. When the car was new, it had been listed at $40,000. It was really beautiful inside. It had all sorts of electronic controls, powered everything, and it drove incredibly well. In fact, I can honestly say that the Audi 5000 was one of the nicest cars I have ever owned. In the entire time I owned the car, I had very few problems with it. The car was very comfortable in all respects and it cost me less than a much older, cheap compact car would have. As [Read more]

The Most Valuable Work Is Work That Repeats Itself

When I was 18 years old, I once responded to an advertisement in the paper that stated a company looking for janitors was offering $15.00 an hour (which now would probably be the equivalent of at least $25.00 an hour). Back then, 20+ years ago, that was pretty good money for a janitor in Detroit. I could not believe my luck in seeing such an advertisement and I called up the number on the advertisement. The person on the other end of the line told me to “come right over!” The location of the janitor job was around an hour [Read more]

Scientific Advertising By Claude Hopkins

Scientific Advertising by Claude Hopkins is one of my favorite books. It is a classic book and something that many people I know who are extremely successful have claimed as the source of their success. The book was the first popular book to talk about measuring and making sure that advertising and promotion efforts go in the right direction. It has been inspirational to me and is relevant to your job search and life. I hope you enjoy it.

–Harrison

TABLE OF CONTENTS

I. How Advertising Laws Are Established II. Just Salesmanship III. Offer Service IV. Mail Order [Read more]

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