Do Your Job Search on Heavy Ground

For the past several years I have been interacting with people who are looking for jobs on a daily basis. I have also been working with recruiters, who find people jobs. After many years of working with various people, it often occurs to me that those who get the best jobs do their job search in an unconventional way: The best thing is to avoid doing what everyone else is doing when it comes to looking for a job. By far, the most effective strategy for getting a job is to look where other people are simply not looking. People who do things differently from everyone else often get the best jobs. I have seen this so many times it is difficult to believe. There are many unemployed people who believe a job search should be done in a certain way. Often, the people who learn to do things in a different way get the best results. In the Art of War, Sun Tzu defines eight types of ground on which combat can occur. In terms of your job search, two of the most interesting are Deadly Ground and Heavy Ground.

• An excellent and very effective way to win any war is to go undetected into enemy territory before attacking. You use the element of surprise to win the war. This is what Sun Tzu called “Heavy Ground.” Sun Tzu believes this is the best kind of battle. This is considered a battle of “art”.
• In Deadly Ground, two forces meet face to face to fight and there is no means of escape. The battle is one of brute force and there are generally going to be heavy casualties on both sides. Sun Tzu believes this is the worst kind of battle. A deadly ground battle is without “art” and allowing this to happen reflects poorly on the commander of the troops.

In a Heavy Ground battle, a weak force can paralyze a much stronger one. Most people are taught to march in “unison” and do things in the same [Read more]