Treating Your Career Like A Small Business

No one seems to take the time to consider that their careers are businesses. Your career is no different than any small business. You have a product (you) that you are selling to your audience (your employer). You need to run your career exactly like a business person runs a business. There is no greater skill to have with your career than to run it like a business. As a business, your goal is survival and to sell your product for as much money as possible. So too it is with your career.

Be a good business person and your career may go far, ignore the business realities and you are likely to run into trouble. I have been a recruiter for several years and have seen countless attorneys “go out of business” because they did not run their careers well. In fact, this is something I see on a daily basis while reviewing resumes of out of work attorneys. Just as companies make bad decisions that result in them going out of business, people also make bad decisions with their careers that result in them going out of business and finding themselves unemployed.

• They may choose to concentrate on a profession that becomes obsolete–They are trying to sell a product no longer in demand.
• They may have resumes that do not serve them well–They are not presenting/”packaging” their products correctly.
• They may choose to work in an area where there are no jobs–They are trying to sell a product in a geographic area where there is no demand.
• They may have done something bad that makes people not want to hire them–They have a bad “brand”.
• They may be too old to get a job–People are “tired” of their product.
• They apply to only a few jobs and do not get a job–They are not marketing their brands to a large enough demographic.

Your career is a business and you are a product. You need to understand that using simple business principles to market yourself is something that can be of massive benefit to you.

Before I go further, there are a couple of other things I would like to cover. First, I believe that working for other people is an incredibly smart thing. When you think about your career and working for other people as a business, you will quickly realize that there are few businesses that offer higher pay for less risk, the ability to shut off work when you are not there, the ability to leverage others’ assets as your own, the ability to be part of a social network and the ability to concentrate your efforts on one thing.

Working for other people has a tremendous number of rewards and these rewards are both psychological, financial and otherwise. When you are working for someone else you are in business for yourself but allowing your employer to take most of the risk. Another secret of working for other people is that you can take advantage of economies of scale and inefficiency. If you go to work for a large enough company, the company will hopefully be throwing off huge amounts of money with thousands of workers and you can claim your desired share of this as your compensation. For some strange reason, however, when I meet people at various public functions (and elsewhere) they all start telling me how they want to start their own businesses. Whether they are doctors, accountants or lawyers, everyone seemingly wants to start their own business. I do not understand this.

When you meet people who have little education and start hugely successful businesses and become fabulously wealthy, they rarely want their children to follow in their footsteps. They want them to go to school and become professionals and work for other people. There are a lot of reasons for this–the respect, the stress, predictability, the ability to be involved with large groups of people, the ability to be part of society and more. The point I am trying to make to you is that working for other people is something that the most successful people in the world want for others. It is good to work for other people.

Many Americans seem to have a belief that it is much better to work for themselves and stay fixated on this idea throughout their careers. The truth is when you are working for someone else you are actually already in business. Working for others is a very smart and shrewd choice for many people and if you were a business person it would be advisable in most instances to work for others rather than yourself. Someone who makes a $100,000 a year working for a company is no different than someone with a $1,000,000 a year at a company who is clearing a 10% profit margin. This is an impressive profit margin and something that not many people could accomplish, but being able to step into a job where you are guaranteed this profit margin is extremely smart. When you work for others there is often less risk; other people are risking capital and not you. And if you choose the company right, you may have a lot of security.

A few years ago I was meeting with a lawyer friend of mine who had a salary of $200,000 a year, who was (like many people I spend time with) telling me in detail how interested he was in starting a business. The more I thought about it, the more incredible I realized making a salary like this is. He was sitting there talking about how he wanted to start one business after another. One business he wanted to start was a winery. Another business was a dry cleaners. The list of businesses he was interested in went and on.

“What sort of profit margins are you interested in making?” I asked him.

“At least 10%” he said.

“Well, in order to make $200,000 a year you are going to have to bring in at least $2,000,000 a year. If a bottle of wine sells for $5 wholesale that means you are going to have to make and bottle over 400,000 wine bottles to generate the $2,000,000 needed to make your profit margin.”

He gave this idea some thought and is still practicing law today. There are many people who dream of starting businesses when they would be far better off not dealing with the idea of a business at all.

Running businesses is hard. Most businesses fail.

How hard is it running a business?

A couple of years ago I hired a now world famous executive consultant to come and look at my companies. At the time the companies I was running were generating several millions of dollars a month and had over 700 employees. The coach sat me down and for a full day (and $40,000) lectured me about everything that was wrong with the companies I was running.

“You would be a good CEO,” I said. “If you know so much about this why don’t you try going to work for a company,” I said.

There was a pause and then the guy said something I will never forget.

“I could never run a real business. I have never been able to fire people. I just cannot do it.”

It occurred to me that here I was paying someone thousands of dollars an hour and he did not even have the nuts to be able to fire people. Running a business involves all sorts of things like this. You must be willing to take the unpopular position for the benefit of the company and consistently do this regardless of the consequences to your psyche. And then there are budgets, payroll and all sorts of other things that most people do not even think about. The stress of running a business is incredible. There are a million small things like this that come up when you run a business as a business owner. When you limit your business exposure to your career and what you are doing on a day-to-day basis, you are much better off.

Just understand that when you are working for someone else you still need to run your career like a business. I would like you to consider the following business realities of your career.

First, that your career, like any business, needs to have a marketable product. This means that you need to be in a profession that is marketable in the geographic area you are in. There are countless professions that are marketable in some geographic areas and not others. For example, it would not be profitable to be a cowboy in New York City, but this would work in rural Wyoming. It would not be profitable to be a financial analyst in rural Wyoming, but it would be profitable to do this in New York City. Furthermore, the profession you are in can be under attack from various forces (including the economy) at various points in time. If you were a computer programmer 15 years ago you had a very bright future. In today’s economy, however, this is not necessarily the case. Many of these jobs have been outsourced to India, Romania and other locations where they can be done more cheaply. At all points in time you need to be asking yourself whether or not you have a marketable product.

Second, you need to understand the importance of your “brand” to marketing your product. Everything you do in your career will have an impact on your ultimate brand. The better your brand is, the more in demand your product will be. The best brands typically work in the most competitive markets. The worst brands typically work in the least competitive markets. For example, if you go to Harvard Business School you are going to have a better chance of getting a job with a top bank in New York City than you would if you went to University of Phoenix at night for an executive MBA. This is not to be insulting to this school, it is just to point out a reality that you need to consider when you market yourself.

Third, you need to know how to market your product for the maximum possible success. When you market yourself you need to put your brand before the largest possible market to make the most “sales”–i.e., to get the most interviews and job offers. You need to know how to position yourself and your resume. You need to understand what to say in order to impress the employer in the correct way.

A. Your Career, Like Any Business, Needs a Marketable Product

Every business needs to have a marketable product in order to succeed. While businesses can sell all sorts of things, your business is selling yourself and what you do. This is something that will need to be carefully managed throughout your career. It is important to realize that when we are in the workforce we are all like small business people. We are selling a product (which is ourselves) and need to follow certain rules in order to sell this product effectively.

The first thing you need to consider is that your product needs to be marketable. A lot of my family is from Toledo, Ohio. They are house painters and do other sorts of blue collar jobs. From the time I was around 10 until I was around 17 or 18 they kept telling me I should be a machinist. The told me about how they knew various machinists and how well they did as machinists. One machinist had his own boat, another machinist just redid his home. Being a machinist was a very good profession 20+ years ago in the Midwest. You could work for auto companies and other companies that were doing work that required the skills of a machinist. Today, it is almost impossible to find jobs as machinist in the Midwest. If I had chosen that career path I would be “out of business.”

What do most machinists do when they lose a job? They try and find another job as a machinist. If you are working in an area where auto companies are closing and there are no opportunities for machinists (like Toledo, Ohio) you might have to wait a very long time indeed before you get a job. The problem with finding a job is not you–it is that you do not have a marketable product. Lots of people do not have marketable products and yet continue to look for jobs when their product is not marketable.

When people lose a job the path they follow is often ass backward. They do not think about themselves as a product in need of a market. You can only sell what people are buying. You need to have something that is in demand. You can never cling to something that once was. I have seen so many careers ruined by this very idea.

I know someone who, 12 months ago, was in a field that was very much in demand. It no longer is. He was making upwards of $70,000 a year at this profession. Now the most he can make if he continues doing this for a living is $12 to $14 an hour. He goes into every interview and tells people he expects to make $70,000 a year. The market for what he is doing around his geographic area has gone away, and to the extent it has, he can no longer sell himself for that amount. This is just the way it is.

If I was a machinist in the Midwest I might try looking for a job in other areas around the country where the skills of machinists are in demand. I would get the hell out of Toledo, Ohio if I realized there were no opportunities. If there were not opportunities for machinists around the United States, I might consider another career. Or, I might consider how to package myself differently.

Since I am in the legal career industry, I have recently witnessed something quite remarkable that I think you can learn from. During the real estate boom in the United States, a ton of small real estate firms became overwhelmed with real estate work. Companies and others were purchasing an incredible amount of real estate and this generated a lot of work for these real estate firms. About 18 months ago this work started dramatically slowing down to the extent that most of these firms started aggressively letting go of real estate attorneys. Things got so bad I was under the impression that most of these real estate firms would start going out of business. The crisis they were facing was incredible and beyond anything that had happened in the past. I was not sure what was going to happen. Recently, something incredible has happened with many of these real estate law firms. They have started representing to their clients (real estate companies) that they have great skill in bankruptcy involving property. Now, many of these bankruptcy law firms are thriving again and doing well. They are actively hiring. This is a remarkable reversal of fortune and something I certainly did not expect to see. This is because these law firms have figured out how to have a marketable product.

As a business person and operator of a small business you are going to be faced with countless decisions as to how you operate your own business. You need to remember that every decision you make will determine your marketability.

Everyone has a myriad of choices about how they operate their businesses. They may brand themselves as a big company employee, small company employee, government employee, you name it. Whether you are working on your own or for a large firm, you are always in charge of your career.

There are aspects of your product that will never change. Wherever you are in your career right now, you simply cannot change the things you have done in the past. This includes your education to date, performance in school, the first company you worked at (or second, or third), your current skills and any variety of things that you have done in your career. However, if you look around, there are literally thousands of small businesses operating. The pedigree of these businesses does not matter so much as whether they are in business and how well they are operating.

You need to look at the field you are in like the business world as well. Whatever type of business you are running, it must have a marketable product. If you are a computer programmer who programs in PERL, you have a product. You will be able to sell your product in certain areas and with certain audiences better than others. For example, your programming skills will be more valuable in Silicon Valley, most likely, than rural Nebraska. The list goes on and on. Everything is about having a marketable product throughout your career in the area that you are working in.

The point of any business is to survive and, for many businesses, to grow. You need to consider the market for your skills and run your business accordingly. One of the most important aspects of running your business involves the type of work you do. If you are a sales person of premium automobiles, you help companies sell expensive cars. If you are an accountant, you will help people deal with tax issues. Whatever you do, it is important to understand that your product likely has more appeal (to the market) in some areas and points in time than others. Your objective is to get business and the decisions you make in this regard are important.

There are certain jobs that may be bad business to choose. For example, railroad law used to be a popular practice area for attorneys, but you would have a difficult time running a small business now that focused on such an antiquated type of law. Several years ago, corporate work was enormously in demand. Later, however, this market was doing horribly and corporate attorneys from top 10 law schools who performed well both in school and in high profile firms were, in some cases, looking for work for more than a year. Years later, corporate work was again available. For many small businesses/attorneys, corporate law would have been a bad choice for them to get into because there is no demand for that product. In this current economic climate, bankruptcy would be a more prudent venture for the business-minded attorney.

The list goes on an on. The point is that you need a marketable product.

Likewise, the geographic area you are in, the stability of your current employer and your opportunity for advancement at your current firm are all factors to keep in mind in operating your small business. These are all things that will have a bearing on whether or not your business will succeed.

Far too many people fail because they fail to adapt their business to the current economic climate. This is why most businesses out there end up failing. They simply fail to adapt.

B. The Importance of Your “Brand” to Marketing Your Product

When you are working in any profession, you need to have a good personal brand. The quality of your brand will determine a great deal about what happens to you. The quality of the work you do, your interpersonal relationships and a variety of other factors will determine the strength of your brand. The point is that all brands have certain attributes and over time you will develop a certain brand.

Companies spend an inordinate amount of money both protecting and developing their brands. There are certain things that come to mind when you think of any brand. For example, think of BMW or Chevy. Likewise, RC Cola creates a different thought than Coke. A brand is developed over time. The places you work, your practice area and all of the aforementioned factors will have a bearing on the quality of your brand.

Generally, better brands can charge more and have more interest directed towards them than poor brands. All of the rules of the business world apply to managing your own brand. You always need to be cognizant of how you want your brand to be viewed by the outside world and potential employers. Think through what type of brand you want carefully, and ensure that you manage that brand the best you can.

You are shaping your brand in so many ways, both by the things that you do and do not do. Your brand is shaped by the type of companies you have worked for, how long you have worked at these companies, the promotions or the demotions you have received, the awards you have received, the articles you have written and the general enthusiasm you have demonstrated for your job.

There are numerous things that shape your personal “brand,” which is the general perception employers have of you. You need to be conscious that everything you do is reflecting on this brand. Something I have seen a ton of in my career are employees who move around a lot–they move every one, two, or three years. Once you have done this enough times you and your brand will start getting a reputation as someone who cannot be trusted to work with the same employer for a long time. If you do the opposite, you will also get the reputation as someone who can be trusted and will remain with the same employer for a long length of time.

If you start out working for small, non-prestigious companies and gradually over the course of several years rise into more and more prominent positions and companies, you will get the impression as someone who is improving. Similarly, you will get the same reputation if you are consistently rising to higher and better positions with your employer over several years.

It is important to understand that everything you are doing has a major impact on your brand. You shape your brand by the choices you make. The reason your brand is so important is due to the fact that it will impact your ultimate marketability.

C. How to Market Your Product and Brand for Maximum Possible Success

As an attorney, consider hypothetically that your salary is $100,000 per year. Also consider that you are being billed out at approximately $200 per hour and expected to bill 2,000 hours a year in the law firm you are working in. This means that your small business is generating $400,000 per year and out of that amount you are “netting” $100,000. This is not bad from a business standpoint.

As a legal recruiter, I am not surprised that most attorneys want to go to the law firms that pay the most money and have the most prestige associated with them. These are all business decisions. If you are an attorney, over time you presumably would like the amount of money you make to increase. You would also like the percentage of the money you collect from your billings to increase. For example, if you generate $400,000 from your work, you would rather make $200,000 than $100,000, as in the prior example. You want to become a partner and earn more. The business game continues.

Everything that happens to your career is the result of selling your product on the marketplace. The amount of money you receive as your salary (i.e., the amount of money the market will pay) will be influenced by the type of brand you have. Hypothetically, you could have no education and start out as a clerk in a small firm. This is something thousands of people do each year. Then, several years later, you could be earning in excess of a million dollars per year leading the same company you started out in. To many people this may seem like an aberration. Nevertheless, this is not an aberration and it happens all the time. The reason this happens is because of how people ultimately (1) brand themselves and (2) market their brand.

Marketing is the single most important thing you can do for yourself and your career. Marketing is about how you package yourself, the things you say and the value the market perceives that you offer.

The point of this essay is not to act as a diatribe on marketing; however, a few comments on marketing should make a helpful point. When you market a product, you need to appeal to people on both an emotional and rational (cost) level. When marketing personal services-which your specific skills are-people tend to want to deal with people like themselves. It is for that reason that large companies typically prefer a certain type of employee, small law firms prefer a certain type of employee and certain types of clients (rich, poor and in between) prefer dealing with a certain type of employee. We have a tendency to want to deal with people like ourselves. Thus, your product is likely to be well accepted in some areas and not others.

I remember one thing when I was clerking for a federal judge and I had the opportunity to see different trial lawyers come into court and conduct trials. I also spent a year trying to write a book about personal injury attorneys several years ago and once again I made a similar observation. The one thing I noticed about the most effective personal injury attorneys was that they were nothing like big firm attorneys and almost never had big firm experience or top law school credentials. What they did know how to do was market themselves and their clients’ grievances to like-minded jurors. They also tended to be quite flamboyant in their marketing efforts, but that is another story.

In small towns all across America, there are very successful attorneys. In most cases, these attorneys grew up in the area and are similar to the people they do work for. What is most significant about the attorneys who are most successful in small towns, from those who are not, is their marketing ability. They fraternize in local clubs and bar associations. Stories circulate about their successes. All of this is marketing.

The same thing occurs in large law firms in big cities. Here, the marketing is confined to the law firm and getting clients to hire you as you advance in seniority. What is most significant, though, is that the marketing component and what the individual’s brand represents are always at the forefront.

The issue then is how you market yourself and advance your own career. While this may not be obvious, a large part of a recruiter’s job is helping people market themselves to employers. They know what the employers want to hear and how the attorney should say it. Virtually every week at our recruiting firms we get attorneys jobs at firms that I know they could not have gotten on their own. That is because we “packaged” the person to the employer in a certain way and told him/her what to say in order to portray the particular brand the firm is interested in.

What is so interesting about the work exceptional recruiters do is that none of what we do is dishonest. In fact, it is just knowing the market, the particular brand of the firm and what makes a person marketable to them. People need to be themselves, but also be aware of what the particular employer wants.

If you are looking for a position you need to keep the idea of marketing at the forefront of what you do and how you think about everything. You have a product to sell and in order to sell your product you must brand it and package it in the right way. In order to sell your product, and get the highest price for it, you also need to have the largest possible market. Everything I have done in my career is geared towards helping people market and package themselves. One service I recommend that anyone look at is Legal Authority (www.EmploymentAuthority.com), which can assist you in marketing yourself to the largest potential demographic of employers possible. It helps you professionally package yourself and get the highest price for your product. Two other companies I recommend are Hound.com and EmploymentCrossing.com, which can help you see the most openings.

You need to know what the market is for your product.

EmploymentCrossing is an exceptional way to learn about the market. Here, you can be aware of the market at all times and know exactly what is going on and who is hiring. EmploymentCrossing is your personal barometer of the market and shows you where you can market your product. The benefit of knowing this information at all times cannot be overemphasized. Think of your career like a product. You have invested a tremendous amount of time and expense creating your product. You may have spent upwards of $100,000 on your education to get to where you are today. (If you are not educated, you have likely spent years of your life learning a given skill.) If you had that much money in the stock market, my guess is that you would want to watch what is going on in the market at all times. Your career should not be any different. Do not lose your investment. Do not allow yourself to go out of business. Know where your product is marketable.

D. Conclusions

You are a product. Your career is a small business. Run it like a small business and realize the importance of your brand. Most importantly, realize you always need to have a market for your product. If you remember this, you will be well served throughout your career.

Learn from Every Experience You Have Ever Had

One of the greatest things you can do for yourself is to learn from every single experience you have ever had. Each and every day you are having experiences, and you choose what to do with them. The wisest people are the ones who see every experience as an opportunity to learn. Smart people can transform even the smallest experiences into lessons that drive them to become better at everything they undertake in the future. You, too, can learn from your experiences and, in so doing, benefit tremendously.

In every experience, there are things that did and did not work for you. Your objective is to learn from what happened. The more you learn from your experiences, the more effective you will be at whatever you do in your career and life.

Think back on your career: there are things that have happened from which you can still learn. What lessons can you use to drive yourself forward? How can you get better at what you want to do now?

Every experience, no matter how trivial, offers a chance for you to learn. I’d like to tell you a story about just such an experience of mine and how I shaped my life by learning from it.

Years ago, when I was in college and about 19 years old, I was sitting in the television room of my dorm at the University of Chicago. As I sat there with a friend of mine, Danny Weisberg, a commercial came on for a real estate seminar led by a man named Tom Vu. In the 30-minute commercial, Tom Vu was shown driving around in fancy cars and on boats with beautiful women while talking about his real estate seminar.

As I watched this commercial with Danny, I was incredulous when, near the end of the commercial, Tom Vu said something to the effect of:

“I came to the United States from Vietnam with no money, and the only job I could get was as a man who refilled peoples’ water glasses in a country club. One day, a very rich man came into the country club and sat down at a table. I asked him to tell me the secret to his success and he told me it came from only three words. He whispered them into my ear. Those three words changed my life!”

“All this I got from three words. Come to my free informational seminar and I will teach you the three words,” said Vu.

At 19, there was nothing that Danny and I wanted more than to be surrounded by beautiful women, drive fast cars, and live in mansions. Therefore, we decided we would get up early on a Saturday morning and take the ‘L’ train from Hyde Park all the way to the downtown Chicago Hilton to see Tom Vu’s free seminar. Getting up early the morning after a Friday night party was something that I usually never did in college – not even for an exam! In the spirit of fun, however, we decided we would get up early and go see Tom Vu that weekend.

When we arrived at the Hilton, we were sitting next to a single mother who had brought two children no more than three years old with her. I noticed the children were dirty. The single mother told us how she hoped this would be a profound experience. We also sat near two men who appeared to have come to watch Tom Vu in order to heckle him. The two men had beers in their hands, despite the fact that it was still morning. There were literally thousands of people crowded into the Hilton ballroom for the Vu seminar. There were so many people, in fact, the only place we could get seats was at the very back of the ballroom, at least 30 or 40 yards away from the stage. But that is exactly where we should have been.

About 15 minutes after the seminar was scheduled to start, Tom Vu entered the back of the banquet hall in a bathrobe and was followed by a woman who started massaging his neck. She was saying stuff to him like “You can do this!” and “You control your future!” and other motivational encouragements. After a few minutes of this, some music started and she pulled off Tom’s bathrobe, revealing a business suit he was wearing. Tom Vu then rushed to the front of the stage to a standing ovation.

The men drinking next to us roared with laughter. The woman with the children put down one child so she could stand and clap.

Over the next hour or so, Tom Vu told the audience that if they paid him a couple thousand dollars, he would teach them how to buy distressed real estate and resell it at a profit. At the end of this sales pitch, Tom Vu got slightly teary-eyed and said:

“Now, does everyone want to hear those three words?”

The crowd roared and stamped their feet.

“Don’t give up!” Tom shouted. “The three words are don’t give up!”

I must admit I was really swept up in the passion of that moment. Despite the ethical considerations of whatever Tom Vu’s business practices were, I realized right then and there that there was a huge lesson in those three simple words. One should never give up.

Giving up was the greatest mistake one could make. If you gave up, you almost certainly welcomed failure.

Hearing those words that day had an immediate impact on me. I realized I had gotten up early in the morning to come see Tom Vu and had wasted my time listening to him, because I certainly could not afford to go to his paid seminar. So, I told myself that I would at least learn from this piece of career advice, and would never give up in anything I did.

And I have refused to ever give up. I believe this particular lesson has not only served me well, it’s profoundly altered the course of my life. Let me tell you how.

When I was in college, I wanted to go to law school. In order to be accepted by the best law schools, I knew I would need to get a near perfect score on the law school admissions test (LSAT). I studied for this test but, no matter how hard I studied, I could never get even close to a perfect score. Therefore, I kept delaying the test over and over again. I delayed it until December of my third year of college. By the time I finally scheduled the real test, I had taken enough practice tests to assess how well I would do.

I got sick just before taking the test. I cancelled my scores and retook the test in March of that year. I still did not do as well as I had hoped. By the time I got my results, almost all the law schools had accepted students for that year, and they told me I had simply taken the test too late. Notwithstanding this, some schools told me they would let me know later in the summer if they had an opening for me.

In considering this, I did everything within my power to ensure I did not give up on the schools that told me there still might be hope. I was remembering the lesson I learned from Tom Vu. I wrote, I called, and I had teachers and others write on my behalf. I graduated from college knowing there was very little hope I would go to law school and, instead, I decided I would probably stick with my then current life as a pavement contractor.

Working in the asphalt business was extremely hard work. Many people who do this kind of work get cancer or die very young because of the hazardous chemicals involved. For example, I was working with hot tar, which gives off gaseous fumes that stick inside your lungs. I would often get so burned from chemicals that I would have to peel a layer of my skin off of my arms or feet.

As the summer progressed, I continued to drop short notes to the law schools with whom I was still corresponding. However, I still needed to make a living, so I continued building up my asphalt business. My friends were all contractors and I was associating and spending my life entirely with people who used their hands to make a living. I was enjoying my life.

One night I was out with another contractor and my girlfriend, having pizza and beer. When I returned home there were a few messages on my answering machine. I checked the first message and it was from someone who told me he’d noticed I was becoming very busy with my asphalt business, and that he and “other people he knew” wanted to meet with me. It was a person I’d heard about over the years. Essentially, he was with the mafia and he was demanding I pay money in order to operate in a certain area of Detroit. It might have been a prank call, but I doubted it. I think back on that message to this day because it was a sign of where my life was going. The moment was truly a crossroads because the next message was from a law school administrator, telling me classes would be starting in two days and, if I wanted to attend, I was welcome.

I chose to go to law school.

I’m not sure if I ever would have gotten into law school had I not learned the lesson of not giving up from Tom Vu. I kept studying for the LSAT even when I was not doing as well as I wanted. I took it again after I cancelled my score. I kept writing law schools even after not getting accepted. In short, I did not give up, even after my life started going in another direction.

Had I been six months further into my asphalt business, it might very well have been impossible to go back to life as a student. I would have had more trucks, more equipment, more employees – my life might have turned out much different. Who knows?

I believe taking so much away from the single lesson of Tom Vu made a huge difference in the quality of my life. My first job after law school was one of the first times I had ever set foot in an office. I could not believe people got paid to work indoors and read and write! My entire working world up until that point had been hard and grueling manual labor.

There are numerous moments in your own life from which you can choose to learn a lesson, or not. Your own experiences present a wealth of learning opportunities on which you can build. I chose to learn from Tom Vu that day because I had invested so much time in the preliminary seminar. What can you learn from your past?

Learning from your past provides you with a solid and rich foundation for your future. You can learn from your past every day, and each day can provide a better experience for your future. Your past and its lessons set the stage for what you can do differently tomorrow. There is so much available that can enrich your future. Learn from your past and enjoy a happy future.

Your Ultimate Goal: How You Can Find Job Security

What You Will Learn It is crucial for job seekers to choose the right kind of job, the right kind of organization, and to have the perfect pay-package in order to enjoy security. Professionals in high positions within an organization are more prone to getting let go, as opposed to those in lesser positions. The complexity of an organization also plays a crucial role in hampering or promoting a sense of job security among different workers in an organization. Competitiveness can also bear a loss of job security, as there is a constant pushing and pulling, with regards to company resources.

One of the worst things that can happen to people is getting fired from a job with no notice whatsoever. It can be devastating to lose your source of income unexpectedly, especially in a contracting economy. Losing a job can color our perspective on the world and our future. Going forward, we have a difficult time allowing ourselves to ever feel secure again. We believe that things can change in an instant and that we might be suddenly out of a job again. This fear of sudden job loss is something that many people who have been terminated from jobs carry with them throughout their careers. The goal for all of us is to be in positions where we are secure, and to keep that security. Recently, I saw the movie American Beauty again. When I first saw the movie I was younger; I didn’t really understand the importance of what was going on, and how it applies to everyone in the working world. In the movie, the protagonist is fired from his job. In response to this, he decides he wants to simplify his life and he takes a position in a fast food restaurant–which is far beneath the sort of job he had been fired from. He takes this job, the viewer is led to believe, because he wants to go back to a simpler, happier time in his life, and have again that feeling of empowerment and security from his youth. His goal is to find that stability in a world that had grown dark and uncertain around him.

Stability and certainty are so important to many of us that we often settle for far less than we could have simply because we want that security. We settle for worse jobs than we could get, we settle for less pay than we could earn. Simply stated, we settle because our cost benefit analysis of the world tells us security is more important than pay, job satisfaction, or status.

Several weeks ago, I wandered into an impossibly expensive bed store in Beverly Hills with my wife (where some beds cost as much as $50,000) and when I asked why someone would spend so much on a bed the salesperson told me that we spend one third of our lives there. However, we spend far more than one third of our lives at work–or thinking about it. Furthermore, if we do not work we cannot even afford a bed! Therefore, work is one of the most important aspects of our existence.

When you add up everything we do in our lives, whether it is participating in a church or synagogue, spending time with friends or family, or engaging in various hobbies-you will quickly discover that most of our time is spent working. Work may be the predominant activity in our lives, whether we want to admit it or not, and, more importantly, if we do not like our work, we are probably not enjoying life.

Have you ever spent time with people who hate their jobs? This is practically all they talk about. Not liking their jobs makes people depressed or angry. Being around people who hate their jobs is a miserable experience. I remember growing up in Detroit, where many of my friends’ parents would come home at the end of the day from jobs they hated. They would walk straight to the liquor cabinet, pour a drink, and, after 20 minutes or so, begin complaining to their spouses about how much they hated work, or about some slight they received from their boss that day. Several hours later, a loud argument might even break out between the parents. This process would be repeated day after day. Even at the age of seven or eight, watching this process taught me that not liking one’s job was a huge problem.

Sometimes it takes a child’s mind to see what is really going on in the world. I remember writing reports about Russia when I was around seven or eight. The major conflict in the world that existed up until the 1990s was the threat of communist Russia against the United States. We were afraid of communism, but, in reality, communism is nothing more than an economic system wherein people are given jobs and told exactly what to do. They are paid less by the state but, in exchange, they receive security. In the United States, capitalism is built on a lack of security. You have your choice of jobs, but it is up to you to find security within the capitalist system. Entire civilizations have been built on the quest for security.

In the United States, a giant strike was going on in late 2008 between the machinist union at Boeing and the company. The company was demanding the right to outsource certain work, and the workers were demanding security in their jobs. This fight cost the company $100 million a day. At the same time, similar conflicts between unions and automobile companies were having far-reaching implications for the American auto industry.

The fight for security is all around us.

When a man loses his job, you will usually find him in a bad mental state. Sometimes the man will stop shaving. He may look confused. He will fight with his wife more and snap at people around him. The stress of not having a job, or feeling a lack of purpose, can quickly bring on emotional problems. When people are having emotional problems, a psychologist or doctor may prescribe drugs or treatment, maybe wanting to talk about the person’s parents, for example. Most often a better solution would be to look at how the person’s job is going-or how their lack of a job is affecting them. Fix a person’s career and most other things often quickly fall into place.

If security is so important, how does one go about finding it in a job? People get college educations, professional degrees, and do everything within their power to make themselves attractive to employers so they will have security. People rehearse interviewing so they can get a job. People attempt to go into industries or work in sectors with presumed security, whether they are in government, real estate, medicine, or law. Every industry out there has been presumed to be secure at one time or another. However, all of them involve some level of instability.

After studying the employment market for some time, I believe there are several ways to look for security. There is a push and pull between finding security and making a great deal of money. The question is, what do you want and how much are you willing to risk? Since I am a former attorney, I will draw from my experience to give you some career advice, and an indication of how the employment process works in the legal industry.

When attorneys graduate from law school, they typically try their hardest to get the highest-paying jobs they can. The highest-paying jobs are with large law firms and they typically pay around $160,000 a year. Due to the massive amount of money these attorneys make, they are expected to work extremely hard; they are also very quickly let go if they are not billing as expected or if there are issues with their work. These jobs typically do not have a lot of long-term security, and if young attorneys believe they may lose their jobs they will usually try to find another job at another high-paying firm. They will likely keep doing this until they either become a partner at a high-paying firm, or they end up changing careers.

Once attorneys get a few years of experience at a high-paying law firm, they generally start wanting to leave the law firm to work for a corporation. Jobs with corporations are very much in demand. In most cases, corporate jobs pay at least 50 percent less than jobs at law firms. The reason attorneys want to work for corporations, though, is due to the security factor. Security appeals to some attorneys far more than money (jobs with corporations typically also require less work).

Most (over 95 percent) attorneys do not end up with jobs in the highest-paying law firms. These attorneys typically do not change jobs as often and, in my experience, have a lot more long-term security. As an example, almost all of the attorneys I personally know who started practicing law with large firms that paid large salaries are no longer practicing law ten years later. The attorneys I know who went to small law firms or took positions with the government, on the other hand, are still practicing law. This phenomenon bears some examination, and I think there are reasons behind it.

I believe that the attorneys who went to large firms saw so many people lose their jobs (and may have lost their own jobs) that they simply became disillusioned with practicing law because they saw no security in it. Conversely, smaller firms, which typically pay less, do not let people go as aggressively; the attorneys working there experience far more security within the practice of law and therefore continue their legal careers.

Generally, the higher paid or more competitive the job you take, the more insecurity that job will involve. Think about investment banks letting go of thousands of people. You will rarely find an investment banker in his mid-30s even who has been with the same firm his entire career.

I also want to note that the more complex the organization you are in is, the less security you will generally have in your job. For example, giant companies like Yahoo! might suddenly decide to let go of 10 percent of their staff to save money. A larger organization is, in many respects, more impersonal and, due to its complexity, there are forces involved that are simply beyond the control of the people working there.

A few months ago, I went to the dentist and, as I started speaking with the dentist and his staff of four, they told me that they had all been working together for over 20 years! I thought about how rare this is in today’s society, where people move around so frequently between jobs. In considering this, however, I quickly realized the reason. A dental office is not a complex institution. If it is set up in the right area (an economically stable one) and the dentist is respectable (this dentist was also a professor of dentistry at USC), the operation should continue going indefinitely. In this case, the lack of complexity in the dentist’s operation, and the presumed stability of the business, made it a secure work environment. Working in a small dental office is a secure job, it would seem, and in that sense, not much different from the job that the protagonist in American Beauty found working in a fast food restaurant.

There is one last point I want to make that is crucial and involves the people or person you will be working for. I am sure you have heard stories of the crazy boss in a given company who randomly lets people go, or who is altogether unbalanced. If you make your choice of employer based on one thing alone, make sure you are working for a stable person. You can detect a stable boss by many factors, such as the length of time certain employees have worked directly for him or her. Being around stable people is very important in your work environment, and so is feeling comfortable around the people you work with. You need to feel comfortable or you will have reason to doubt your security.

Security in a job is one of the more fundamental issues in all societies and is a basis for conflict between nations and people. Realize that you need to seek security and find it at all costs. This is the most important aspect of any job.

The Greek Parthenon and Your Career

What You Will Learn It is crucial to have career options in your life. You need to have additional skills incase there is a demand for something different than what you are doing. Run your career in such a way that you can adapt to all economic climates. Support your career and life with multiple pillars.

One of the most important lessons for our lives and careers comes from the Parthenon in Greece. The Parthenon has been standing in the same location for almost 2,500 years and is considered one of the world’s great cultural monuments. It is largely because of the Parthenon’s multiple columns that the Parthenon has survived for so long. If you understand and employ the lessons of the Parthenon, you should never have any issues with feeling secure in your career and life.

I personally have run my career according to what I call the Parthenon Principle (the “Principle”). I define the Principle as the following:

Your career needs to be supported by multiple pillars. The more pillars that support your career, the better. If you are in a situation wherein you are supported by just one pillar or just a few, you are in danger and need to make sure you get more pillars.

I left a job as an asphalt contractor to be an attorney due to the Principle. I left the first law firm I worked for due to the Principle, and I left the second law firm due to this Principle. I run my career right now due to the Principle. The Principle is something that can guide your life and enrich your career as well, and it is something you should always be aware of. The more you understand and employ the Principle, the better off you will be. Here are some of the rewards for understanding and guiding your career under the Principle:

• If you lose your job, you do not care for the most part.
• If you do not get an important job, you do not care for the most part.
• If a business you are involved in fails, you do not care for the most part.
• If something happens in one part of your career, you do not care.

The rewards gained from understanding the Principle are profound. Over the past year, for example, I have seen incredible reversals of fortune in two businesses I operate–a student loan business and a recruiting business. The financial losses from these have been millions of dollars a month. While the loss of jobs and business from this has been painful, other businesses have picked up the slack, and I have been largely unaffected. I feel as secure today as I felt before this turn of events. I feel this way because I am running my career according to the Principle. The scariest and worst thing I believe I could do for myself would be to support my companies on one pillar alone. At all points in time, I have multiple businesses running, and this enables me to feel secure. In fact, I would say I feel more secure than the CEOs of most Fortune 500 companies because I have tried to create a Parthenon with my own career. You should do the same.

The Parthenon represents the fact that we cannot just do things in one way in any pursuit, and rely upon that one way of doing things. We cannot be dependent upon any single method of support in our careers. If we are to rely upon one way of doing things, then we are taking a massive gamble. A career and life needs to be supported in multiple ways and through multiple outlets. Being overly dependent for your income on one data point is extremely dangerous.

For example, about 18 months ago I was in the student loan business, and this was my largest business. Overnight, the value of student loans on Wall Street went almost to zero. The government changed the compensation that student loan lenders could receive. I was almost entirely put out of business overnight. At the time, our company had probably $20,000,000 in real estate and other assets dedicated to this business. We had hundreds of employees who were dealing with this business in one form or another. Then overnight everything changed. The business stopped operating, and even the company’s real estate holdings lost probably half of their value within the following 12 months.

We pulled through this catastrophe quite easily and without too much difficulty because we were anchored by so many other businesses.

Then something else happened. Our second largest business, a large group of recruiting companies, experienced a dramatic and devastating loss in revenue. The company coughed a bit due to this, but has since pulled through just fine due to even more businesses that we have started. Due to the Principle again, the business ended up being fine because there were so many other companies there to pick up the financial slack. This is how it is with the Principle: Multiple pillars help you survive. This does not just apply to companies. It also applies to you and your career.

About a decade ago, I was sitting in my office in front of a computer and I received an email, and everyone in the office received the same message. In the subject line it said something like “All Personnel: Partnership Class Decisions”. At the time, I was in my third year of practicing law and I was very dedicated (at least, I thought) to what I was doing. The Holy Grail for young attorneys is to become a partner in a law firm. Attorneys go to college and work and compete very hard to get into the best law schools. Then they go to law school and continue to work and compete very hard. Only the best attorneys from the best schools typically get jobs with the best law firms, and very few of the attorneys who go to work in the best law firms ever end up becoming partner in these “best law firms”. The entire process is extremely difficult. Once an attorney is inside one of these law firms, he or she typically needs to dedicate himself or herself to the work with a great passion, in order to succeed. It is not uncommon for these attorneys to work 3,000 hours a year for many years in order to become partners.

When this email came into my inbox, you could hear the entire office go silent as everyone started reading it. Although the subject line of the email mentioned “All Personnel”, the more I read the email, the more I realized that this email was not something I should have been reading. It should have been addressed to “All Partners”. Someone had made a terrible mistake. While I am reconstructing this from memory, I remember that the email contained statements such as the following:

Jack will not quit if we do not make him partner this year. We have decided to string him along until next year at which point we will make him partner. He is clearly material to be a partner in our firm right now but we will delay making him a partner yet one more year.

Cindy is someone who is not partner material in our firm. Nevertheless, the decision has been made that until she quits, or otherwise leaves, we will let her know that she should “keep trying,” and in the outside chance that she does leave, she is easily replaceable.

The email then listed various individuals who would be made partner that year, and a smattering of people who would not make partner and would be asked to leave the firm. I could not believe what I was reading. A few minutes later, all of the computers in the building were turned off by some sort of remote switch. Someone had made a terrible mistake by sending out this particular email to everybody. Incredibly, a couple of days later, the head of the law firm sent an email to everyone implying they had fired the head of human resources for sending this email.

There was someone in our office in Los Angeles that I referred to as “Jack” in the quote above. He was one of the more solid and good guys I had ever known, and I liked him a great deal. He had been working in the law firm for over a decade and was then in his fourteenth year of practice or so. It is rare for someone to be an “associate” and not a “partner” for fourteen years and not leave the law firm or decide to do something else altogether, but Jack was someone who was solid and really stuck things out. I remember walking by his office the day the email had gone out, and he had a noticeable perk to him that was absent before. I think he was on the phone with his wife and telling her about what had just happened.

Over the next year, an incredible number of changes occurred within the law firm. The most important change was that the power structure within the law firm was reorganized. An important partner from another law firm, whom I’ll call “Robert”, had come over and assumed leadership of the office. Under Robert’s leadership, the firm was eliminating many of the attorneys who had been there before his arrival, and Robert also ensured that many of the attorneys he had brought with him were placed into the partnership ranks.

The next year when partnership decisions were handed out, Robert made partner a few young associates he had brought with him from the other firm, but not Jack. The day after Jack learned that he had not made partner, he reported to work as usual and was in his office that morning. Robert came into his office and asked Jack to do a very simple assignment that an attorney with six months of experience should have been doing–not someone with 15+ years of experience. Jack responded with some hostility. From what I heard, Jack said something like the following:

“You know, I am a little upset right now because I have been working here over a decade and believed I was going to be made a partner in this law firm yesterday. I am not sure why you are demeaning me by giving me this work right now. I am pretty upset right now, and would rather not deal with you while I am upset.”

Robert apparently looked at him for around 10 seconds and said “okay” and then walked away. Less than 30 minutes later, Robert walked into Jack’s office and said something along the lines of the following:

“I have two pieces of paper here. One is a check for $30,000. The other is a severance agreement for you to sign that says you will not sue us. If you sign the severance agreement you can have the check. If you do not want to sign the agreement you cannot have the check, and you are fired. Either way, I want you to be out of the office within the next 15 minutes and never come back.”

Robert may very well have had good reasons for doing this to Jack, but the episode was quite alarming for me to hear. It was astonishing to me how a 10+ year career could just come to a screeching halt like this. The good news is that Jack was able to find another job eventually, and everything ended up being okay. However, I have seen similar things happen to scores of other attorneys, and it does not always turn out okay. Many of those people did not find other jobs for a long, long time.

What is the lesson of this? Under the Principle, you need to have many options available to you at any given time, and it is dangerous to put all of your eggs in one basket. Here, Jack was entirely dependent upon the whim of one law firm and their decisions about what happened to him. He also did not have numerous clients at the time. If he had had numerous clients and were he not as dependent upon the law firm for most of his work, he would have had better leverage. He could have left the law firm and easily made money with those clients. However, Jack did not have any of these things, and it held him back.

The Principle demands that you give yourself multiple methods of support in your career. If you want to be a lawyer, that is fine; however, you better be sure that your career is not entirely dependent upon the whims of one person. You need to have clients or a skill so profound that you can help dictate the terms of your career. The more you support yourself with multiple methods of doing things, the better off you will be.

This is why the Parthenon survives to this day. Its weight is supported in multiple ways, by so many pillars.

The Greeks built the Parthenon to celebrate their victory over the Persians, and it was completed in 432 B.C.

Over the course of the next 1,000 years, this building was a temple to the Goddess Athena.

• Sometime in the Sixth Century the Parthenon was converted to a Christian church.
• In 1456, after Athens fell to the Ottomans, the Parthenon was converted into a mosque. The Ottomans added a minaret to the Parthenon; however, the building was not further modified.
• In 1687, the Venetians attacked Athens and the Ottomans used the Parthenon to store gun powder. The Parthenon was hit with a shell and the gun powder exploded destroying much of the building. But the Parthenon still survived and is still standing today.

The Parthenon is now a massive tourist destination. The building just keeps providing value no matter what age it is, and it is all due to those columns. If there were not so many columns, it would not still be standing. You too need to provide value and run your career in such a way that you are always providing value.

Although I am an attorney, I originally did not want to go to law school and become an attorney. Instead, my dream was to be an asphalt contractor. The problem with me being an asphalt contractor, though, was that my skin was not very good at being out in the sun and, specifically, on asphalt in the sun. As an asphalt contractor you need to work on black pavement all day around smoking hot asphalt. The black asphalt really absorbs the sun and it is not the equivalent of being out on a sports field, for example. It is much worse. I would get so sunburned being outdoors that several times a summer I would literally physically have to peel a layer of my skin off that had become very burned. My face was constantly coated with zincs and all sorts of lotions to keep the sun out as much as possible. Being outdoors on hot asphalt was not something I believed my body could handle over the long term.

“You would do fine being an asphalt contractor,” I remember a relative saying to me one day. “But your body probably would not, and you could not last doing this.”

So I decided to practice law instead, where I could work mainly indoors. You need to choose what you are doing and your career based on the idea that you can keep doing it forever, and will not be stopped. You do not want to be stopped by the sun, by one person who does not like you, or anything for that matter. You need to run your career in such a way that you are supported like the Parthenon and can adapt to all climates.

One of the interesting characteristics of the Parthenon and its columns is that they were designed to be thicker at their bases than they are at the top. Architecturally this was done so that they would appear taller when standing at the base of the Parthenon. This creates an optical illusion for people visiting the Parthenon and portrays more strength and height than really exists. In your career and life, you need to be supported with a strong foundation and always need to be portraying strength. The less weaknesses you have, the better.

Although it occurred a long time ago, most Americans remember the controversy surrounding Tanya Harding and Nancy Kerrigan in the 1994 US Figure Skating Championship in Detroit. Here, acquaintances of Harding struck Kerrigan on the knee after a practice. Both skaters became almost overnight celebrities due to this particular incident. In my mind, what makes this so interesting is that it highlights the incredible vulnerability that many people have in their careers. The idea that a career could be taken down by a blow to the knee is a dangerous lesson. In our careers, it is extremely important that we are not just dependent upon a knee, or one potential outlet. We need multiple outlets in order to succeed.

One of the saddest things that I regularly read about is the careers of child stars who end up not succeeding later in life. I have heard about some becoming robbers and having similar problems after having had incredibly successful careers when they were younger. There are also stories of young stars who have ended up having great careers when they are older, but these stories seem less common. The idea that I am trying to stress is this: if you do not have other options in your career and job search, then you are making a horrible decision. Your career needs to be supported with multiple pillars because the idea of long-term security should factor into how you run your career.

My first legal job was with a law firm and group of people whom I really liked. However, the longer I was at the law firm, the more I realized that I would never be able to run my career from the standpoint of the Principle. The business and clients that came into the law firm came primarily from two or three very powerful partners who earned millions of dollars per year. The other partners in the law firm were partners in the sense they had titles but they really did not have any business for the most part. Consequently, their careers were controlled by those with clients. While my perception may have been off a bit, the idea I got while working in this law firm was that the partners had so much work that they were not really looking for others to bring more clients into their business. Instead, they were most interested in worker bees whom they could control. The firm had so much work that the worker bees did not have any time to go out and meet people and get business. It was largely due to this reason that I left this firm; I did not see much of a future in it. The primary partners were, at the time, making twenty-five times as much money, in some cases, as the other partners. The idea of continuing to work in a firm wherein I would be so dependent upon a few people above me did not appeal to me.

The challenge of all of our careers is to be supported like the Parthenon on numerous columns and with numerous potential sources of work, should one source fail. You should never allow yourself to be boxed in by being dependent upon just one person, skill or income stream for your success. If you are an attorney, you probably need to have lots of clients. If you are in a company, you need to have lots of allies. If you are good at one thing, you need to make sure that you have other skills, in case whatever job you are doing becomes obsolete. You do not want to be vulnerable to any one person, or to the economy.

I left the practice of law and eventually went into recruiting because, for me, this seemed like something that was more in accordance with the Principle.

• First, I felt the profession was safe because recruiting has been around in one form or another for thousands of years.
• Secondly, I knew I could be diversified because I would have several candidates at one time, whom I could work with and, since recruiters get paid if and when a person gets a job, I knew that if one person did not get a job, another person would.
• Third, I knew that since the job required me to find candidates, and my success would be determined based on this skill, I would not be dependent upon another person to give me work.
• Fourth, I knew that I could work with numerous law firms and not just one, and this would give me extra support.
• Fifth, I knew that since I was working with law firms, even if the economy was poor, there would still be business and recruitment opportunities. When one practice area in a law firm is doing poorly during a recession, another is doing well. For example, corporate work may dry up in law firms during a recession but bankruptcy will take off.

This is an example of a career that uses the Parthenon. Eventually, to keep this business going in all economic climates, I started other businesses that supported this business when it slowed down, despite the support it had. Year after year, I have had an enjoyable career that is without a lot of stops and starts, due to my understanding of the Principle.

You too need to use the Principle in your own career. Support your career and life with multiple pillars.

Do Not Ever Be Afraid to Broadcast Your Value

What You Will Learn You need to broadcast your value constantly in your job. You should be very clear about the value that you are providing and ensure that your bosses are aware of what you are doing. The hiring authority wants to know the value you are bringing to the organization. Do your best to communicate your value to those around you at all times.

One of my favorite quotes is by Ralph Waldo Emerson, who wrote: “Build a better mousetrap, and the world will beat a path to your door.” A similar quote is this: “Build a better mousetrap, fail to advertise it or let people know about it, and the world will beat a path around your door.”

If people don’t know about the true value of what you are offering, they will simply ignore you. You need to broadcast your value constantly in everything you do. Let me share with you a pair of quick stories about how to broadcast your value, and the importance of doing this.

Donald Trump is not the biggest real estate tycoon in the United States, although he is great at what he does. There are numerous men who have vastly larger real estate holdings than Mr. Trump. What Mr. Trump does, however, is broadcast his success everywhere he goes. He gives speeches; he does television shows; he writes books; he does countless media interviews. Everything that Trump does is geared towards self-promotion. He does all of this because he knows the attention he receives from his promotional efforts will keep him visible and make his personal brand name stronger.

When I was practicing law, several years ago I was on a large case with attorneys from several different law firms. One of the attorneys kept sending me and the other attorneys on the case various articles he was reading during his spare time, about relevant legal issues. I never forgot that attorney because this behavior was so unusual. That attorney went on to become very well known, and he ultimately became an important politician. I think a lot of this has to do with the fact that he was the most visible, and managed to stay close to mind for many people.

If you do extra work behind the scenes, tell your superiors. In your career you need to educate people as to why they should work with you as opposed to other people, and one of the best ways of doing this is to do lots of work behind the scenes. If you go out of your way to say something positive about your boss to a coworker, tell your boss. If you are running an errand and get your boss extra service, tell your boss. At every single turn, you should be very clear about the value that you are providing and ensure that your bosses are keenly aware of what you are doing.

Nothing is assumed. One example of this is in the construction and marketing of a car. Automakers go into excruciating detail in telling prospective buyers everything they do to make a car as safe as possible. The automaker has to tell people the size of the engine, the number of airbags, the sophistication of the stereo system, and everything special that the car does, because the buyers assume nothing. You want to know this information when you are making a purchase. In the same way, your supervisor (or the person who is hiring you) wants to know the value you are bringing when they hire you and while you are working for them. Do your best to communicate your value to those around you at all times.

Show that you have passion for what you do. One of the ways to educate your superiors as to why they should be working with you is to demonstrate that you have a passion for your subject matter. For example, let your superiors know that you like to study materials related to your profession during your spare time. Forward them articles and keep books lying on your desk regarding the subject matter of what you do. Become a member of clubs and other organizations related to what you do. Having genuine passion and interest in your profession also shows that you are likely to have more insight into it, and that you will probably be better at your chosen job, whether it is in public relations, healthcare, or government.

I once watched a relatively unknown marketing person sell probably $100,000 worth of CDs and other instructional materials after giving a one-hour speech. The man got up on stage and started talking about how he had the largest collection of marketing books in the world and had read them all. He spoke about how he loved marketing and was extremely passionate about it. Given that he was relatively unknown, I think it was the fact that he communicated a major amount of passion for what he did that assisted him in selling so many CDs and other products. Essentially, people seemed to feel that if he was so enthusiastic about marketing, he must be someone they could trust to teach them about marketing.

When you are communicating with your superiors or with people interested in hiring you, you must appeal to what they are interested in. Ultimately, you need to be concerned about what other people believe is most important, not necessarily what you think is most important.

In 2002, the market for corporate attorneys in the United States was absolutely horrible. One firm in Denver, Colorado, had an opening for a corporate attorney, one of the few openings in the United States. The firm was using our legal recruiting firm, BCG Attorney Search, exclusively. The qualifications of the candidates who were interviewing for that one opening were absolutely fantastic. Most of the candidates interviewed were from the best law firms, the best law schools, and all had stellar communication skills. The job of one partner in the law firm was to interview about twenty-five different candidates and to hire one. After a few interviews, the partner told us that basically all of the candidates seemed pretty much the same.

One of the candidates had an interest in snowboarding and spoke about this interest during the interview. The partner he was speaking with was also an avid snowboarder, and the two spoke about the sport at length. As you can imagine, this is the person who was hired for the job. He spoke in terms of the other person’s interest. The reason the candidate had started talking about snowboarding in his interview was because he had noticed that the partner had a picture of himself snowboarding on his wall. The candidate could see that the interviewer was bored by the procession of candidates coming through, and he wanted to ensure that he stood out.

It is important career advice that you communicate in terms of the other person’s interest. If your value to the organization is the fact that you can snowboard, and that you can quickly bond with your coworkers, that is perfectly fine. If your potential employer is interested in discussing stamp collecting, do your best to discuss that too. Whatever it takes.

Your superior, or the person who is hiring you, needs to ensure that the business they are working for makes money. They need to make sure that what you are offering can contribute to the bottom line. Contributing high value, and broadcasting that value to your superiors, is key to securing and maintaining your position within any organization.

Address Small Weaknesses For Big Gains

What You Will Learn Be aware of your weaknesses and take the appropriate action to fix them. You need to address small weaknesses because they tend to have a major impact on you. You need to do everything in your power to make sure you pay great attention to critical opinions from others. Never justify your mistakes – take measures to improve yourself.

Several months ago I was trying to sell a commercial property and had the most ridiculous time contacting the selling agent.  I would get a call that would go something like this:

“Hi, I have an offer on the property.  Please call me back to discuss.”  These calls would typically come at 7:00 am or 9:00 pm, during which I was generally unreachable.

Excited about the offer, I would call the agent back. I would try him two or three times throughout the day and never reach him.  This process would go on for days.  In one case, I could not reach him for over one week.

Although I do not like to go into detail about people’s strengths and weaknesses, I can say with confidence this particular agent had enough business at the time he should not have been using a cell phone to run his business.  Instead, he should have had an assistant scheduling all of his calls or at least forwarding him his messages.

One time, after over a week of trying to reach this guy I finally tracked down the agent’s brother and explained to him I could not reach the agent and needed to speak with him immediately.  The agent’s brother was also an agent in the same real estate firm.  Around 15 minutes later my real estate agent called me back:

“Who the hell are you to be calling my brother?  He does not need to know when I am returning my calls and not doing so.”

“You called me 10 days ago and said you had an offer,” I told my agent.  “I have another offer on the property and need to know whether to take it or not.”

“I do not care!  You should not be calling my business partner!”

“Listen, you need to stop running your business from a cell phone,” I told him.

“You have no idea what you are talking about.  I have probably the best reputation of any real estate agent around here. I run my business the right way.”

“No you don’t. You need an assistant.  No one should have to spend over a week trying to get in touch with you. It makes no sense.”

The agent then hung up on me.  It would be two more days before I would know the details of the sketchy offer his client was proposing.

A few weeks ago I learned this agent was under investigation from the state for various reasons, including not having renewed his real estate license and operating his business without a license.  This detail, like the cell phone, may seem like a small one, but life and our jobs are often in the details.

So many people’s careers are stalled and in many cases derailed because they refuse to listen to various forms of advice to improve themselves.   People often believe at some point they have “succeeded” and any subsequent advice they receive is something that is unnecessary.

Many people will do one annoying thing in their job over and over again and not realize it may sabotage their entire future.  Eventually people notice and this causes their careers to stall again and again.

One of the hardest things for all of us to do is to be aware of our weaknesses and take the appropriate action in response.  However, very few of us do this. Instead, we continue to make the same mistakes over and over again.  Fixing the mistakes that people are bringing to our attention is something very few of us have the ability to do.

People often succeed for very simple reasons.  For example, one of the most common reasons people succeed is because of their ability to practice something over and over again.  Another reason for success is an uncanny ability to network or get along with people.  Just as people succeed for the smallest reasons, so, too, do they fail for the smallest reasons.

Several years ago a very intelligent young man was working for me while applying to law schools.  Because he seemed to have a good amount of potential, I started seeing if there were other areas inside the company where I could use him.  We had recently launched a company and I asked him to come up with “The Top 101 Reasons” someone should be using the company. 

After a week I met with him and he had only come up with 15 reasons. I was very surprised but told him to come back the next week with 101 reasons.

Like many people, he came up with one explanation or another about why he could not do this.  I listened, told him that was fine but I wanted 101 reasons and anyone interested in being a lawyer should be able to come up with 101 reasons to use something quite easily.

The next week he came back and he had about 40 reasons but many of the reasons were very similar to the 15 he had listed originally.  I gave him a 15 minute lecture about the importance of applying himself and doing good work and being creative.  The next week he came back with about 60 reasons and said for the life of him he could not come up with more.  Over the next 10 minutes or so, I sat with him and quickly listed an additional 41 reasons.  All I needed to do was be creative, and it was quite simple.

In spite of getting a 99% on the Law School Admissions Test and graduating from a good college with an “A” average this young man still did not know how to be creative.

“What are you going to do if you are defending a client in court?” I asked him.  “How are you possibly going to be able to defend someone if you cannot think on your feet?  You need to be able to argue a point with convincing reasons all day long.”

“I don’t know,” he told me.

He ended up going to law school and getting a job with a good law firm. I wish him the best.  I never in a million years would want to use him as my attorney, though.  This weakness is something he needs to improve upon.  It is one thing that could hold him back permanently and ruin what could otherwise be an illustrious career.

This particular man could not apply himself creatively.  He could probably do a lot of other things very well.  However, this is a huge weakness if you want to be an attorney.  This is the sort of weakness that could literally stop him in his tracks.  When he gets into a law firm and starts being called upon to be creative and create arguments, his inability to do so will likely be a real turn off to his employers.  These same people will stop giving him work and may then give the work to others.  Pretty soon no one may want to work with him.  He will then need to find another job.  This process could go on for a couple of decades unless the guy deals with the situation.

Small weaknesses have a major impact on us unless we address them.

One of my first legal jobs required me to be a very good proofreader.  While I could proofread things very well, my real interest was always in making in-depth legal arguments.  However, I was writing legal opinions for a judge and punctuation and proofreading was extremely important.  I learned and, after a couple of very stern lectures, I addressed this weakness.  When I got into private practice and worked for a law firm I never had a problem with this.  However, over the past several years I no longer carefully proofread my work and have others do it.  Recently I read something one of my former employees posted online about how I am a terrible writer and stupid because my work is not well-proofed when I give it to the proofreaders in our company.  This is an example of my weakness coming back to haunt me.  Our weaknesses will always come back to haunt us and people will always call us on these weaknesses.

About a year ago I was deluged with venture capitalists trying to give money to my business. I never took any money by the way. Due to their sudden interest in giving me money, I started reading books about venture capital because I did not even know what it was.  I am someone who helps people get jobs and not someone who understands high finance.  One book was written by a venture capitalist talking about things he looks for in the Chief Executive Officer of the company when he is making an investment.  He recounted how the venture capitalist came very close to making a $100,00,000 investment in a company but pulled out at the last minute.  The reason?  The CEO had the habit of coming into work and staying in his office.  He never left his office or walked around the company.  He viewed this as a huge fault because no one in the company ever saw him.  Apparently this was something he’d also been criticized for throughout his career.  Due to this one personality foible, the venture capitalist did not make the investment. 

When many of us are confronted by our employers with various weaknesses we react in a manner that is not appropriate.  We try to blame the person who is giving us feedback and find reasons they are wrong.  We may provide them with a series of ridiculous justifications and explanations as to why they are wrong and not making any sense.  We may point to someone else who possesses the same issue they are bringing to our attention.  This is a huge mistake.  If someone is going out of their way to bring a weakness of yours to your attention, you need to do everything within your power to make sure you pay attention.  You often do not get a second chance to address a weakness.  You need to always do what you can to address your weaknesses because one small thing could hold you back. Examples:

Not having an assistant and running a big business by cell phone.

Not proofreading your work carefully enough.

Not leaving your office to talk to people.

Not pushing yourself to be creative in a profession where it is required.

You have weaknesses. I am confident of this.  All of us do.  What are yours?  Fix them!  If you cannot fix your weaknesses, find a profession where these weaknesses do not matter and people do not care about them.  If you are in a profession where these weaknesses are holding you back, you need to quickly address them.

Many people know their weaknesses and they have been reminded of them again and again throughout their careers. They will often deny their weakness is an issue.  They will continually find reasons to justify what is going on is not a weakness–otherwise they would not be doing well.  This can happen in your personal or your work life.  Many people simply cannot address their weaknesses.

I know a man who in his late 30s never had a girlfriend for more than two weeks.  He is good looking and successful.  He has a good personality and is very easy to talk to.  He does not have any major personality or other weaknesses except one: he is incredibly cheap.

A gorgeous girl could walk up to him and start talking to him and he might get her phone number.  He would then go over to her house and pick her up for a dinner date.  Typically the girl would be all dressed up and excited to be going out with such a seemingly great guy.  She would be in for a surprise.  He would take her to a restaurant like Burger King for dinner.  In the car he would explain to her he always likes to “go Dutch” on his first few dates.  The woman would be astonished not only because she was taken to a fast food restaurant, but also because she was forced to pay for her share of the meal.

It gets worse, however.

In the car he might bring up the fact he really likes the girl and there is no reason she should have to share the expense of the gas required to get to Burger King.  Once he gets to the restaurant, he would only order something like french fries because he will have eaten a peanut butter sandwich or something before going out on the date to save money.  If he manages to ever get a girl to come to his apartment, she would be astonished to find he is an attorney living in a 300 square foot studio apartment in a bad neighborhood with furniture that looks like it was purchased at a garage sale.

I have no idea what this guy does with all his money.  He does not use drugs and he does not support his parents.  I think he just has an aversion to spending a single cent.  I remember about 10 years ago a girl I was dating at the time sat him down to have a conversation with him about this because she thought the entire thing was so bizarre.  He is a good-looking successful guy with a good personality and girls would go out with him and date him in a second were it not for this.  She tried everything she could to show him the error of his ways.  I tried this before and at least one other person I know tried this.

“Are you kidding?  Girls love me! I do not need to do anything differently,” he always said.  He is still denying this is an issue today.  He could fix this. I do not know if it would require therapy, but he could fix it.  Once he fixes it his life will change.  He will know more people and have a different life.  This one thing is holding him back, and he is in denial this is the reason his is so alone.  It is very sad but it would be easy to fix.

Are you in denial about something you’re doing? You never want to be in denial about anything that can be improved and would change your life for the better.  You need to do everything within your power to address small weaknesses that may be holding you back.

The worst thing we can possibly do is be delusional about our small weaknesses.  When most people are confronted with a weaknesses they may choose to not pay attention.  Pay attention to your small weaknesses.

The worst possible thing we can do when someone confronts us with our small weaknesses is to lash out and attack them.  Many of us will discredit the messenger and tell them there is something wrong with them.  It is not our fault. There is something wrong with the messenger.

One of the most astonishing things that ever happened to me was several years ago when I lived with a woman I’m no longer dating.  For many years, I liked to go to 7-11 in the morning and get a Big Gulp Diet Coke which I would drink when driving to work.  One day I went to the 7-11, got my Coke, and as I was driving to work I decided it didn’t have enough ice.  Since I was close to home, I decided to get some more ice there. I must have been very quiet when I went into the house because after I got my ice I overheard my significant other in the back yard talking on a cordless phone.

“I just want Harrison to go out of town,” I heard her say. “I am sick of having to meet in hotel rooms for illicit sex with my other boyfriend during the day when Harrison is not home.  I want to spend some quality time together sipping wine and just getting to know him.  I cannot do this when Harrison is around.”

This particular person had been through a series of relationships which always ended because she could not commit.  I thought this history was behind her and we could have a relationship.  I was wrong.

I continued to listen to her conversation for the next 30 minutes. She went into vivid detail about how she was having a full-on affair with someone else.  I was absolutely astonished at what I was hearing and I remember my knees going weak and my body sinking to the floor.

My significant other eventually ended the conversation and walked into the kitchen where I was collapsed on the floor, my heart racing and feeling extremely confused and angry.

“Why aren’t you at work?” she asked.

“I just heard your entire conversation,” I said.  “I’m sorry.  I came home to get some ice and did not mean to but I overheard you talking on the phone.  I’m in a state of shock.”

My significant other stared at me for about 15 seconds without saying a word.

“I don’t know what you are talking about,” she said.  “I was talking to my mother about the dog.  You must have been hearing things.”

This was one of the more astonishing episodes of my life.  I was confronting her with irrefutable evidence of philandering and she simply denied she’d said any such thing.  She turned the evidence around and tried to say I had literally heard a conversation in my head that was not actually spoken.  In this case, the messenger of this information was me and I was attacked.  Had it been someone else who had overheard this I am confident his or her reliability would have been attacked as well.  When many people feel criticized they attack the messenger instead of facing the problem or weakness head on.  As far as I know, this person is still unable to commit.  Who knows how this is affecting her life.  I imagine if she could address this one weakness she would be much happier.

Despite whatever success you have had, there is a good chance there is a weakness you have that is holding you back.  Do not blow this weakness off.  If someone brings the weakness to your attention, address it and do not attack the messenger.  Our greatest improvements come when we fix small things that are holding us back.