Create a Sense of Urgency

When I first started selling asphalt repair services door-to-door, I heard one response an awful lot: “Let me think about it!” In fact, I heard this so often it became tiresome after a while. I could speak with 100 people in an evening and 99 of them would say, “Let me think about it!” The people were pleasant enough and understood the advantages of what I was selling, but they all wanted time to think about it before committing to the purchase. That is how most of us react when we are confronted with [Read more]